We advocate for the education of adult smokers about alternatives to traditional smoking Our goal as an organization is to help adult smokers to learn the differences
between cigarettes and smoke-free products. Learn More
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Better Choice

Many people in the Philippines would prefer that those around them use
smoke-free alternatives instead of smoking cigarettes
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Reasonable Regulations

Bans are not effective policies to reduce smoking rates
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Right to Information

Smokers should have access to information about alternative products

With the 17.3 million Filipino smokers, approximately 87,600 dies every year

With the millions of preventable deaths that traditional smoking has caused, it was clear that something had to be done especially here in the Philippines. Alternatives to smoking could help decrease these preventable deaths but there are a lot of misunderstandings that are stopping people from exploring these alternatives.

If we give people the facts, they can make an informed choice, and this will lead to better decisions. Millions of lives can be saved. Share your voice. Be part of the conversation.

Our Goal

Our mission is to advocate for Filipino adult smokers to learn about and to have access to smoke free products which are better alternatives to cigarettes

READ MORE

We Are On A Mission

To Help Fellow Filipinos

Explore Our News & Updates

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Nicotine, not a killer

There is mounting consensus among medical and scientific communities that nicotine is part of the solution to end the global…
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US study: Most doctors misunderstand e-cigarettes

MANILA, Philippines — Most physicians have misconceptions about e-cigarettes, depriving patients with accurate information on the alternatives available to help…
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Why nicotine is part of the solution to end smoking, according to experts

Metro Manila (CNN Philippines) — In 1976, Professor Michael Russell, a pioneer in the study of tobacco dependence, famously said, “People…
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CAPHRA: Regional Petition Implores WHO to Respect Consumer Rights

“We urge WHO to provide guidance based on sound scientific facts, methodologies and principles,” CAPHRA and other consumer advocacy groups…
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Foreign NGO pushing for ban on cigarette alternatives funded drafting of PH regulations

The Food and Drug Administration (FDA) admitted during a Congressional probe that the agency has applied for and received a…
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INNCO Opposes Bloomberg’s “Philanthropic Colonialism”

American vapers are familiar with Michael Bloomberg and his support for bans of flavored vaping products. But Bloomberg and the…
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Officials who act as conduits for foreign vested interest groups should be fired – solon

MANILA, Philippines — Government officials who serve as conduits for foreign vested interest groups trying to influence local policies should…
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House sets probe on Bloomberg lobby

Officials in government who are receiving grants to protect the interest of foreign private organizations will likely face a congressional…
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Garbin seeks probe of FDA

Ako Bicol Party-list Rep. Alfredo Garbin Jr. called on Congress to proceed with the investigation of the Food and Drug…
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Solon warns against foreign NGO agents in government service

A lawmaker has warned the government against officials and personnel who are advancing the interests of foreign private organizations with…
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Solon calls out FDA for ‘premature’ issuance of regulations governing vapor products

MANILA, Philippines — Nueva Ecija Rep. Estrellita Suansing called out the Food and Drug Administration (FDA) on Wednesday for what…
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A House divided against itself

Is the current leadership of the Lower Chamber of Congress, as the adage goes, “full of sound and fury signifying…
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Congress asked to pass law on foreign grants that may affect local policies

MANILA, Philippines — Congress should pass a law regulating foreign contributions to Philippine government agencies to prevent nongovernment organizations, such…
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Study shows vapes help smokers quit– group

A group of users of electronic cigarettes or vapes slammed the Food and Drug Administration (FDA) for not looking at…
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PH gov’t warned against NGOs banned by India

Consumer groups warned the Philippine government against non-government organizations such as those linked to Bloomberg Philanthropies that were banned by…
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CAPHRA warns against grant-for-policy scheme of Bloomberg

A regional group of tobacco harm reduction (THR) advocates cautioned governments of low and middle-income countries (LMICs) not to succumb…
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Decline delightful foreign overtures

The poor are quite unfairly but generally considered easy prey, fair game. Most of them are vulnerable to manipulation and…
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Vaping is the gateway out of smoking

Recent trends framing e-cigarettes as a gateway to smoking do not stand up to scrutiny, write the Consumer Choice Center’s…
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‘Foreign donations may influence FDA policy’

International public health experts warned that the donations given by international groups to the Food and Drug Administration (FDA) might influence the decision of…
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Not a tradable commodity

Lives matter, and it’s not only for a particular color or race. They are irreplaceable and are, therefore, priceless, sacred.…
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Vaping most effective way to quit smoking

In a groundbreaking study by Cochrane published in October 2020, vaping was found to be the most effective method for…
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HARAP: Promoting harm reduction as part of PH public health policy

Groups advocating awareness and acceptance of harm reduction by society have come together under one umbrella organization to promote the…
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Distinct, risk-proportionate health advisory

One size-fits-all is simply not feasible. Indeed, even straightjackets are not viable solutions to address mayhem in a madhouse. That’s why most…
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Sales of Conventional Cigarettes in Japan Reduce by 34% Since Launch of Heated Tobacco Products

The Japanese government is increasingly regulating heated tobacco products differently than cigarettes, finds Frost & Sullivan SANTA CLARA, Calif., Dec. 3,…
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‘FDA guidelines on vapes must adhere with law’

MANILA, Philippines — Senate President Vicente Sotto III has asked the Food and Drug Administration (FDA) to guarantee that the…
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THR advocates support science-based regulations on cigarette alternatives

MANILA, Philippines — Advocates of tobacco harm reduction (THR) have called for science-based, innovation-driven regulation of alternative nicotine delivery such…
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Harm reduction

I’m going to come back to this topic (see my column “Smoking kills, vaping doesn’t” on July 11, 2019) because…
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Smoking can be controlled – expert

LONDON: Easier access to better smoking alternatives woulf usher the decline of smoking prevalence, according to a British physician and tobacco…
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Heated tobacco products will benefit public health

The US Food and Drug Administration (FDA) authorization for IQOS to be marketed as a modified risk tobacco product is…
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Heated tobacco products will benefit public health

The US Food and Drug Administration (FDA) authorization for IQOS to be marketed as a modified risk tobacco product is…
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Heated tobacco disrupts cigarette industry – group

TOKYO: A new study shows that the entry of heated tobacco products (HTPs) triggered the remarkable reduction in combustible cigarettes sales…
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‘Restate tobacco harm reduction policy’

GENEVA: A panel of experts has asked the ministers of nine Asia-Pacific countries to restate tobacco harm reduction as a core…
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THR efforts level up in the Philippines in 2020

Consumers and tobacco harm reduction (THR) advocates achieved major gains in the Philippines in 2020 as they moved to correct…
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