About Us

According to the Centers for Disease Control and Prevention website, smoking is the leading preventable cause of death. It causes more than 7 million deaths worldwide per year. With the 17.3 million Filipino smokers, approximately 87,600 of these deaths every year are from the Philippines, according to a study by Bellew et al. (2013). This smoking epidemic has been a huge problem for decades.

With the millions of preventable deaths that traditional smoking has caused, it was clear that something had to be done especially here in the Philippines. Alternatives to smoking could help decrease these preventable deaths but there are a lot of misunderstandings that are stopping people from exploring these alternatives.

Smoke-Free Conversations Marketing Campaign Services is an organization that advocates for the education of adult smokers about the differences between cigarettes and smoke-free products.

There is a need to address the inaccurate and sometimes misleading statements from some sectors of public health when it comes to smoke-free products. Our regulations should be evidence-based and consider the realities of the smoking epidemic. If adult Filipino smokers are given easy access to cigarettes, why shouldn’t they be allowed access to smoke-free products which can potentially lessen the levels of harmful chemicals that they inhale? We all have a friend or loved one who will benefit from these alternatives. If we give people the facts, they can make an informed choice, and this will lead to better decisions. Millions of lives can be saved. Share your voice. Be part of the conversation.

Our Mission

Our goal as an organization is to help adult smokers to learn the differences between cigarettes and smoke-free products. It is a truism to say that adult smokers should quit all forms of tobacco and nicotine use. However, the reality is that there are still millions of adult Filipinos who choose to continue to smoke. It is thus our mission to advocate for these Filipinos to learn about and to have access to smoke free products which are better alternatives to cigarettes.

What we do

As an organization, we advocate for the education of adult smokers about other alternatives to traditional smoking. We believe that smokers who want to quit should not be limited to just doing it cold turkey. There are other ways to quit smoking and these alternatives have been proven to be helpful in aiding smokers to living a smoke-free lifestyle.